While a new point of contact for customers and prospects was a priority – developing a new visual identity for the business was the route to successful project delivery. We began the project with a brief consultation, quickly following up with a brand awareness workshop with the whole infinity team. We were then able to unpack the potential snags that would impact on the website project itself. Makilo honed in on a company wanting to balance its family values, a youthful tuition client base, and love of complex mathematics. They had attempted but were unable to represent all three trapping themselves inside each idea over the years. 

Makilo felt confident that separating each into distinct components of the VI would allow the team to form consensus and move forward with the website quickly and within budget.

To ensure productivity Makilo walked Infinity Maths through a process were to be able to conduct both activities within budget. We agreed hitting the points raised in the awareness exercise would be a way to grade any ideas objectively. Allowing us to test ideas against the brief without getting caught up in feedback and consuming the budget unnecessarily.