Makilo were able to jump into design and development of the franchise offering immediately, putting together a template system that deployed, managed and orchestrated centrally as new locations came onboard. Updates and developmental changes applied and rolled out whiles still providing the capability for franchise owners to address localised opportunities. Peripheral materials and support were also carried out in conjunction with Head office and distributed as required.

Following on from this immediate needs of the franchisees, a more detailed consultation and on-site workshop with Makilo allowed both parties to focus in on the requirements of the business support web properties. The corporate myHerd website and the Herd Business site, catering to two different acquisition streams and stylistic approaches.

The more aspirational USP focused ‘myHerd’ built to engage potential new franchisees. And a resource-heavy article based website to aggregate and deliver useful insight to prospective business fleet customers interested in the sector-specific knowledge required to provide appropriate vehicle management.