Charity Website Design Case Study: The Access Project

The Access Project is a charity working with students from disadvantaged backgrounds in order to help them gain access to top universities. Utilising volunteer tutors, the charity helps students in overcoming the main barriers to access. This includes helping them achieve the grades they need, make a competitive application and ultimately empowering them to believe that university is a real option for them.

At the time of writing, we have been working closely with the Access Project for nearly 3 years. 

Charity Website Design
Case Study: The Access Project

The Access Project is a charity working with students from disadvantaged backgrounds in order to help them gain access to top universities. Utilising volunteer tutors, the charity helps students in overcoming the main barriers to access. This includes helping them achieve the grades they need, make a competitive application and ultimately empowering them to believe that university is a real option for them.

At the time of writing, we have been working closely with the Access Project for nearly 3 years. 

Problem

First and foremost, we were contacted to help the voluntary organisation build a more effective means of gaining volunteer enquiries. Their website would be at the heart of any solution. The existing website was not designed for this purpose and needed to be re-designed to gain leads from potential volunteers.

The charity was also in the middle of a brand refresh and needed the website to fit with their new brand guidelines. The existing website needed modernising, it was very informative but busy and hard to navigate. Although technically ‘mobile ready’, the website was difficult for visitors to navigate and consume it’s content. Importantly, it lacked in visual appeal.

For staff updating their website with new content and layouts was an issue. Because of the way that the website had been built, we were also unable to make updates to the design. Adding future functionality to the website for the charity would have meant needing costly custom web development. Furthermore, although Google Analytics was set up, it was not actively being utilised to improve the website’s performance. Providing this support would be essential for gaining volunteer enquiries at scale.

Problem

First and foremost, we were contacted to help the voluntary organisation build a more effective means of gaining volunteer enquiries. Their website would be at the heart of any solution. The existing website was not designed for this purpose and needed to be re-designed to gain leads from potential volunteers.

The charity was also in the middle of a brand refresh and needed the website to fit with their new brand guidelines. The existing website needed modernising, it was very informative but busy and hard to navigate. Although technically ‘mobile ready’, the website was difficult for visitors to navigate and consume it’s content. Importantly, it lacked in visual appeal.

For staff updating their website with new content and layouts was an issue. Because of the way that the website had been built, we were also unable to make updates to the design. Adding future functionality to the website for the charity would have meant needing costly custom web development. Furthermore, although Google Analytics was set up, it was not actively being utilised to improve the website’s performance. Providing this support would be essential for gaining volunteer enquiries at scale.

Solution

As the need for volunteers was the first priority and the charity’s re-brand was not yet complete; we decided on a two-phase approach:

Phase 1

While the new website design was underway we created a microsite on a subdomain for the charity. This allowed the charity to have the volunteer area they desperately needed without the restrictions of the existing website.

Phase 2

We created a new modern website that was fit for purpose, providing the following services:

  • Graphic design that both modernised the brand and fitted with their new brand guidelines
  • Website layouts that were responsive on mobile devices
  • Website development on a platform that allowed for functionality to be added in the future as required
  • Landing page design with the purpose of converting visitors into volunteer leads
  • An easy to use and secure content management system for staff to update their website
  • Tracking setup
  • Training on how to use the website
  • Managed hosting, regular backups and software updates
  • SSL certificate
  • Ongoing support with content amends
  • Ongoing support with interpreting analytical data
  • Graphic design that both modernised the brand and fitted with their new brand guidelines
  • Website layouts that were responsive on mobile devices
  • Website development on a platform that allowed for functionality to be added in the future as required
  • Landing page design with the purpose of converting visitors into volunteer leads
  • An easy to use and secure content management system for staff to update their website
  • Tracking setup
  • Training on how to use the website
  • Managed hosting, regular backups and software updates
  • SSL certificate
  • Ongoing support with content amends
  • Ongoing support with interpreting analytical data
Best of all, next time the website design needs to be updated, the content will not be lost or need to be transferred.

Results

The new website was launched and received excellent feedback from all stakeholders including staff and service users. Since launching, further functionality has been added including the ability to accept donations and complete the volunteer application form on the website.

“Paul and his team have worked with us to design and build a new website and have delivered two successful Facebook campaigns to attract new volunteers. In addition, they have supported us to improve our volunteer registration platform to ensure we are making it as easy as possible for those who care about our mission and want to help to join up and do so.”

Results

The new website was launched and received excellent feedback from all stakeholders including staff and service users. Since launching, further functionality has been added including the ability to accept donations and complete the volunteer application form on the website.

“Paul and his team have worked with us to design and build a new website and have delivered two successful Facebook campaigns to attract new volunteers. In addition, they have supported us to improve our volunteer registration platform to ensure we are making it as easy as possible for those who care about our mission and want to help to join up and do so.”

Graphic Design • Web Development • Web Hosting • Brand Strategy • Digital Marketing • Website Content Management.

Schedule a meeting with us today for a no obligation consultation:

Schedule a meeting
with us today for a no obligation consultation: