The year is now coming to an end and what a busy year it has been here at Makilo! To celebrate 2016 coming to an end, we’ve compiled a list of our most essential marketing resources. These brilliant services have helped us to save both time and money. From print to online, without these marketing resources, our team couldn’t have been as effective in gaining results for clients…

marketing resources cyfeCyfe (My Favourite
Marketing Resource)

Cyfe is an all-in-one business dashboard app that allows you to easily monitor your business data in one convenient place. Pay per click ads, social media, SEO, Google Analytics and more, Cyfe makes it unbelievably easy to visualise the performance of your online activities. Being able to monitor and report data has never been more important than it is today. Using this platform turns a great deal of legwork into an easy task.

Here at Makilo we spend a great deal of our time reviewing marketing data reports for our clients. Whether it’s social media, Google AdWords campaigns or simply website traffic data, this can be a lengthy process. It is essential for us to continue refining our client’s marketing campaigns, keeping advertising costs down whilst improving results. As the Cyfe website highlights, “Businesses spend up to 80% of their time collecting, monitoring, analyzing and reporting data.” This platform allows us to save a great deal of time, freeing our team up to focus on opportunities for our clients.

When creating reports, Cyfe allows them to be exported in different formats. You can create public URLs for reports that can be shared or even schedule daily, weekly and monthly reports. I could go on and on about this service saving time in the workplace! Therefore Cyfe has rightfully earned a place in our list of most essential marketing resources.

MailChimpmarketing resources mailchimp

More than 14 million individuals and businesses around the world use MailChimp. The platform’s features allow you to send customised marketing emails, automated messages and targeted campaigns with ease. Every business should be using email marketing as part of their marketing strategy. Email is still one of the most effective marketing resources available. By building mailing lists, you can convert website visitors into subscribers and customers.

MailChimp is obviously cost effective as you can start using it for free! This is especially useful when you’re a small-business owner on a tight budget. Without such a service, you may have to spend both time and money on hiring a web developer to produce the same result. Using MailChimp you can create stylish branded email designs, with the benefit of adding call-to-action buttons, directing readers to your website and more.

Nearly all of the website designs we setup for clients feature MailChimp integration. This allows website visitors to opt-in for newsletters, receiving the latest product information and offers. Businesses running email campaigns are utilising MailChimp to both gain new customers and retain existing customers. The service even allows you to personalise your email campaigns – for example by including the receiver’s first name in the email.

With MailChimp you can access useful detailed reports, helping you to further improve your email campaigns. You can even track which members of your mailing list opened your email, buttons they clicked and more.

MailChimp is a fantastic marketing resource for any business, charity or organisation. Our team is excited to use their ever-growing platform features in 2017.

 

FLYERALARMmarketing resources 2016

Flyer Alarm is a leading online printing company in the B2B market in Europe. It is also one of the largest e-commerce companies in Germany and offers a diverse range of print materials. Their website is so simple to navigate, finding the right material and placing an order couldn’t be easier.

Here at Makilo we design printed materials for many products/services. 99% of the time we are asked to organise printing for the client too. There are many online printing companies out there to choose from. However, we’ve found Flyer Alarm comes out on top every time for cost-effectiveness (for the client) and most importantly the finish quality.

For a business that handles 15,000 orders every day, we can’t help but be impressed by how they can process an order, print, ship on the same day and deliver overnight. Because of this, Flyer Alarm easily makes it into our essential marketing resources of 2016. We are even using them to print some of our own Makilo advertising, ready for the new year.

Patrick Barrington

Patrick Barrington

Director

I’m part of the amazing team here at Makilo. I get to do some really fun stuff and work with brilliant people. One of my favourite things is connecting with people and keeping relationships with our clients. For me, it’s all about finding out people’s goals and helping businesses grow online. I’m passionate about technology and providing the best customer service for my clients. Connect with me on Linkedin.

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