Dawsongroup
Vans
- Case Study: Dawsongroup Vans - Corporate Website Design for a Scalable Future
Dawsongroup Vans: Corporate Website Design for a Scalable Future
One of the UK’s most established vehicle providers, part of a wider group of companies with decades of operational expertise across transport, logistics, and storage.
- But while the Dawsongroup business had moved with the times, their online presence hadn't kept pace. Makilo were brought in to deliver a modern corporate website design that would not only reflect the scale and heritage of the brand, but act as a future-ready platform for marketing, content, and expansion across the wider Dawsongroup family of sites.
- Case Study
“Dawsongroup’s market presence was strong, but our web presence didn’t reflect the depth of experience behind the brand. We set out to change that.”
- [01]
Project Outline:
The existing Dawsongroup Vans site was dated, slow to
update, and lacked the flexibility needed to support the group’s marketing goals and evolving service offering. The brief called for more than a visual refresh—it required a rethink of structure, content strategy, and internal workflows.
We began by working closely with the internal team to audit what was and wasn’t working, before developing a component-based design system that balanced usability with brand consistency. This modular approach meant the new site could scale fast and adapt as content became available, while still maintaining a cohesive identity across pages and future microsites.
“We knew we needed a change of approach to how we handled websites across the group, something more flexible, contemporary enough to feel refreshed but importantly in keeping with what our stakeholder felt reflected the older branding. Makilo leant in and helped us kick-on no problem”
- [02]
Solution:
The final product was a modern corporate website designed to be both brand-anchored and future-flexible. Key elements of our approach included:
A bespoke component-driven design system, harmonised with Dawsongroup’s existing visual identity
CMS implementation and training, giving internal teams confidence to build out new pages without agency input
UX and UI improvements that modernised the feel without losing the brand’s sense of reliability and heritage
Following the initial launch, Dawsongroup returned to us to help create SEO-optimised landing pages comparing electric vehicles (EVs) to internal combustion models—part of a targeted marketing campaign. One of these pages now ranks second on Google for its search term.
- [03]
Targeted Landing Page Design for EV Comparison
As part of their wider marketing strategy, Dawsongroup Vans approached Makilo to help create a new landing page focused on comparing electric vehicles with internal combustion models. The goal: to support lead generation and help prospective customers evaluate the potential cost savings of transitioning to EVs.
We designed and developed a standalone landing page that:
- Presented key comparisons in a clear, digestible format
- Integrated a custom savings calculator to encourage user interaction
- Was built on the existing design system for brand continuity
- Was fully SEO-optimised based on high-intent search terms
The page now ranks in the top search results for its target keywords, reinforcing the value of joined-up SEO content strategy and flexible design systems in corporate environments.
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Testimonials (2024 – )
"We gave Makilo a loose brief, and they came back with a clear strategy and a concept that just made sense. The whole thing rolled out seamlessly. No drama, no slowdown, just smart ideas that landed exactly where they needed to."
If that sounds like a good fit for you; or you’d like to know more about how we work, please feel free to get in touch with us.
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